Privacy Policy
Last updated: June 2026
Who we are
Pendulum Automation is a sole trader business operated from the West Midlands, UK. This website is pendulumautomation.com. For privacy-related queries, contact: dan@pendulumautomation.com
What information we collect
We collect information you provide directly when you contact us via the form on this website or by email. This may include:
- Your name
- Your email address
- The name of your business
- A description of your enquiry
We also collect newsletter subscriptions (email address only) when you sign up via the form on this website.
We do not use cookies beyond those strictly necessary for the website to function. We do not run advertising or tracking scripts.
How we use your information
We use the information you provide to:
- Respond to your enquiry
- Send you the newsletter you subscribed to (if applicable)
- Discuss and deliver the services you have requested
We do not sell, share or transfer your personal information to third parties, except where required by law or where needed to deliver the services you have requested (for example, if we use a third-party email delivery platform).
Legal basis for processing (UK GDPR)
We process your personal data on the basis of legitimate interests — responding to enquiries you have initiated — and, for newsletter subscribers, consent. You may withdraw consent at any time by contacting us.
How long we keep your data
Enquiry data is retained for as long as is reasonably necessary to respond and for record-keeping purposes, and no longer than 3 years. Newsletter subscribers remain on the list until they unsubscribe.
Your rights
Under UK GDPR you have the right to:
- Access the personal data we hold about you
- Request correction of inaccurate data
- Request deletion of your data
- Object to processing
- Lodge a complaint with the ICO (ico.org.uk)
To exercise any of these rights, email dan@pendulumautomation.com.
Contact
Pendulum Automation
West Midlands, UK
dan@pendulumautomation.com